I thought this was an interesting article since it shows some of the issues for men who take on the external devotional life of women and not just the internals:
http://news.bbc.co.uk/2/hi/south_asia/4440504.stmI'm not sure what tradition he is from though, since he thinks he is Radha herself.
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Nor is it uncommon for Hindu sects to worship deities as lovers, or for men to live like women devotees.
How common is it for men to live like women in Hinduism?
Not very. Apart from those who do it as a matter of sadhana, perhaps the only other type are the eunuchs.
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I'm not sure what tradition he is from though, since he thinks he is Radha herself.
The article from BBC also mentioned "drag" and "penchant for women's clothes," therefore I doubt its accuracy.